Information Technology Lahore Campus Department Of Management Sciences Business Essay - Free Essay Example

Sample details Pages: 19 Words: 5677 Downloads: 5 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? I have completed my internship program as it was recommended by the university for my degree of MBA. Internship helps us to get the practical knowledge of the field and we get a chance to implement our knowledge which we have gotten from our sixteen years of education. We become aware from the field and its requirements that which types of abilities we should have so that we can perform well in the field after the completion of the degree. Don’t waste time! Our writers will create an original "Information Technology Lahore Campus Department Of Management Sciences Business Essay" essay for you Create order My internship time period is from 7 July to 31 August. I did my internship in VITA PAKISTAN Ltd. VITA is the manufacturer of food products like bread, juices, milk powder. It has its factories in different cities across the country including Lahore, Multan, Gujranwala, Faisalabad, Rahim Yar Khan and Karachi. Companys head office is at Thokar Niaz Baig Lahore. I have divided my report in different segments. 1st part of the report consists of the message form the president of the organization, detailed information about the organization, about the history of the organization, mission and vision of the organization. 2nd part of the report consists of the analysis of the organization. The marketing strategies, competitive strategies adopted by the company are described in 2nd portion of the report. Further I have done the SWOT analysis of the company and the organization chart has also been described. Marketing strategies are also discussed in this part. Last part of the repo rt describes my learning as an interne in the company. The duties that I performed, the knowledge that I gained during my job are also described in the last part of the report Chapter No. 1 President Message F:hamzauniversity3rd semesterInternshipmehbooblarge.jpg Our Manjis group of companies, founded by late Mr. Muhammad Ali Manji in 1948, has been fully concentrating on various manufacturing and marketing activities of our products at regional level. In 1978 with a view to diversifying our field of business, we set up our first bread making / baking unit and adopted food as core business activity of the Group. Presently the Group owns and operates 14 food manufacturing units in Pakistan. Manjis rate of expansion in actual size and increase in annual turnover has been phenomenal. However nothing has been compromised in achieving these results; continuous Research and Development for improvising the quality of products has been the hallmark of our success. Manjis are in a long term partnership with the University of Agriculture Faisalabad, Pakistan, in collaboration with the Institute of Food Science and Technology of the said University. The partnership has yielded positive results in formation of innovative products based on scientific research backed by clinical studies at laboratory level for later use in commercial production. Em5 branded products are the result of these new innovative ideas and research. Em5 Nutraceutical LLC is a family run Company. Its owners and over 100 dedicated employees are ready to serve and offer the same high standard quality food and beverage as they have been doing for decades. Em5 nutraceutical beverages are research based functional / wellness herbal drinks containing anti-oxidants and anti-inflammatory substances obtained from 100% organic Aloe Vera, Flaxseed, Guar, Nigella sativa and Sea buckthorn blended with pure fruit juice and added with extracts from cereals, berries, fruits, flowers, herbs, roots, seeds, fruit peels, leaves, stems / barks, wood and plant secretions. Em5 Nutraceutical beverages are food derivative beverages for regular drinking produced at our GMP certified processing facilities.à ‚ Em5 Nutraceutical beverages are long life anytime drinks and are available in serving sizes of 200ml, 330ml and 500ml with pleasant flavor, refreshing, nourishing and without any undesirable after taste. Studies have shown that prolonged use of Em5 Nutraceutical beverages leads to no side effects. Em5 Nutraceutical beverages should not be considered as any type of medicament but these beverages have positive therapeutic benefits and healing power. To cater to our European and North American clients / customers we intend to get the Em5 Nutraceutical packed in Germany at a GMP certified facility. All extracts and fruit blends would be supplied to this facility from our own state-of-the-art food derivative extraction plant located in Pakistan where all the tropical ingredients and traditional herbs are organically produced. https://www.em5nutra.com/images/mehboobsign.gif Introduction: VITA PAKISTAN Ltd. is a food manufacturing company that produces bakery food items like bread, biscuits, juices and milk powder. The company is serving people for many years. The Manjis group of companies was founded by Late Mr. Muhammad Ali Manji in 1948. In 1978 with the view of diversifying the business, he set up first bread making / baking unit and adopted food as core business activity of the Group. Presently the Manjis Group owns and operates 14 food manufacturing units in Pakistan. After the death of Mr. Muhammad Ali Manji the company was shifted to Mr. Mehboob Manji, elder son of Mr. Muhammad Ali Manji. He decided to introduce new products of VITA in the market. In 1995 VITA juices were introduced. Now VITA is producing three types of flavours of juices i.e. apple, mango and cocktail. The Company has changed its name from VITA to VITALAC. VITALAC has introduced its milk a few years ago in 2005. VITALAC is now producing VITA milk, Juices, Biscuits, Bread, Cake. F:h amzauniversity3rd semesterInternshipbrands.jpg In 2007 the companys CEO Mr. Mehboob Manji decided to launch new food products. They made a partnership with the University of Agriculture Faisalabad, Pakistan, in collaboration with the Institute of Food Science and Technology of the said University. The partnership has yielded positive results in formation of innovative products based on scientific research backed by clinical studies at laboratory level for later use in commercial production. A new brand was introduced Em5 which is the result of these new innovative ideas and research. C:UsersZubairDesktoplogo.gif Em5 Nutraceutical LLC is a family run Company. Its owners and over 100 dedicated employees are ready to serve and offer the same high standard quality food and beverage. Em5 is producing different food items named as Active99, Corocare, Rapid, Vanish, Vibrant, Boost, Rite-Diet, Super Kid-Meal, Nutri Diet. https://www.em5nutra.com/images/active99note.gif Em5 ACTIVE99 prepared from sea buckthorn berries pulp blended with pure citrus Juice mixed with all-natural organic cereal, berries, fruits, flowers, herbs, roots, seeds, fruit peels, leaves, stems, barks, wood, roots and plant secretions. Em5 ACTIVE99 main fruit pulp contains more than 99 type of nutrients and bioactive substances with more then 30 essential micronutrients such as vitamin C, E, K, A, B. It also contains essential mineral elements like Se, Zn, Mg, Flavonoids, the substances of human body, and plant sterol, carotene, phospholipid and phenol. Em5 Active99 is a food derivative pleasantly tasted beverage for regular drinking; the statements contained herein have not been evaluated by the Food and Drug Administration. Em5 Active99 beverage is not intended to diagnose, treat and cure or prevent disease. Em5 Active99 beverage higher intake or regular use have no harmful side effects or irritants. Em5 Vanish beverage is not to be considered as any type of medicament. https://www.em5nutra.com/images/corocarenote.gif Em5 COROCARE Tisanes contains extracts of Aloe Vera, Guar, Flaxseed, Nigella Sativa and Sea buckthorn leaf tea blended with true green tea leaves and herbal, flower infusions mixed with all-natural organic herbs particularly rich in health-promoting flavonoids including catechins and their derivatives traditionally used for therapeutic purposes. Em5 COROCARE Tisanes is clinically proven to help reduce cholesterol. It contains plant sterols which help in lowering LDL cholesterol by drinking five servings during a day for 40 days in men and women with normal to borderline high total cholesterol. Em5 COROCARE Tisanes main ingredient is a carefully designed formulation providing substances that may help to maintain total flavonoids of sea buckthorn which help decrease in cholesterol level and improved cardiac function by improving blood circulation. Its unique recipe works for a healthy cholesterol balance essential to the health of brain, heart, cardiovascular system and other vital organs. Body maintains this balance, there is an unobstructed flow of oxygen and nutrient-rich blood to the organs, as well as a proper removal of harmful wastes. Em5 COROCARE Tisanes it provides powerful natural nutrients from the best-researched vitamins and standardized herbs that help maintain healthy cholesterol levels for those already in the normal range. https://www.em5nutra.com/images/rapidnote.gif Em5 RAPID prepared from the blend of sea buckthorn, Aloe Vera and Flaxseed oil / pulp blended pure citrus Juice mixed with herbal extracts which are traditionally used to improve digestion and help to maintain the overall health and functioning of the body with its advanced recipe. Em5 RAPID is the only beverage which contains enzymes derived from food. Its revolutionary recipe contains all the enzymes that a human body needs to digest every type of complex carbohydrate, protein, tough vegetable fiber and fat. It also helps gain the most from food and nutritional supplements by increasing bodys ability to absorb vital nutrients which no other enzyme based ready to drink beverage provides. Em5 RAPID beverage is prepared through state-of-the-art CO2-intergated extraction technology.Em5 RAPID contains all-natural organic cereal, berries, fruits, flowers, herbs, roots, seeds, fruit peels, leaves, stems / barks, roots and plant secretions. Em5 RAPID is a food derivative pleasantly tasted beverage for regular drinking, The statements contained herein have not been evaluated by the Food and Drug Administration. Em5 RAPID beverage is not intended to diagnose, treat and cure or prevent disease. Em5 RAPID beverage higher intake or regular use have no harmful side effects or irritants. Em5 RAPID beverage is not to be considered as any type of medicament. https://www.em5nutra.com/images/vanishnote.gif Em5 VANISH beverage contains juice and extracts of Aloe Vera, Guar, Flaxseed, N igella Sativa and Sea buckthorn blended with pure citrus Juice which are being traditionally used for therapeutic purposes over the years.  Em5 VANISH ingredients are carefully selected to form a unique recipe providing substances that may help to maintain healthy joints, bones, muscles, tendons and ligaments. This recipe incorporates high strength Glucosamine Sulphate together with Chondroitin, Selenium, Calcium and Vitamin C. Glucasamine Sulphate is naturally found in cartilage and connective tissue. Em5 VANISH beverage is a refreshing drink and contain many of the ingredients required for optimum joint health. Positive impact on Arthritis pain slowly and gradually in natural way, osteoarthritis, gout, rheumatoid arthritis or just joint pain have been observed after extended use. Results are also positive in controlling inflammation, stiffness, and pain. Em5 VANISH beverage includes vitamin D and magnesium to help the body assimilate the highest possible level of calcium. MSM (Methyl sulphonyl methane), glucosamine sulphate and boron are also included as they are recognised as being beneficial for cartilag e, bone and tissue health. https://www.em5nutra.com/images/vibrantnote.gif Em5 VIBRANT beverage contains Aloe Vera whole leaf and pulp blended pure citrus Juice mixed with cereals, herbs and seeds which are traditionally being used for therapeutic purposes for a very long time. Em5 VIBRANT main ingredient Aloe Vera is specially processed to preserve and maintain its essential vitamins, minerals and other active constituents. Aloe Vera is known as a nutritional storehouse, containing vitamins B1, B2, B6, C, niacinamide, choline and 18 amino acids, in addition to many other bio-active substances. Em5 VIBRANT contains over 75 nutrients and 200 active compounds, including 20 minerals, 18 amino acids, and 12 vitamins, it provides a high degree of mucopolysaccharides compared to any other ready to drink beverage. Em5 VIBRANT beverage major and active ingredients are prepared through state-of-the-art CO2 Integrated extraction technology. Em5 VIBRANT enhances fibroblast function and is responsible for collagen formation which helps digestive tract. It ensures nutrients are absorbed into the blood stream and increase protein absorption over a period. Em5 VIBRANT contains all-natural organic cereal, berries, fruits, flowers, herbs, roots, seeds, fruit peels, leaves, stems, barks, wood, roots and plant secretions. https://www.em5nutra.com/images/boostnote.gif Em5 Boost flaxseed cookies contain natural compounds (phytoestrogens) which can help to promote a womans optimum hormonal balance. It contains vitamins, minerals and plant phytoestrogens to provide nutritional support a woman needs. Em5 Boost cookies main ingredient is flaxseed which is primarily used as a mild laxative. Flaxseed and flaxseed oil are rich in alpha-linolenic acid (ALA), an essential fatty acid that appears to be beneficial for heart disease, inflammatory bowel disease, arthritis and a variety of woman related health problems. Em5 Boost flaxseed cookies 100gram pac k contains an ounce of ground flaxseed, daily intake of one ounce of flaxseed will affect the way estrogen is handled in menopause in women offering protection against breast cancer. Em5 Boost Cookies is a food derivative pleasantly tasted cookies, the statements contained herein have not been evaluated by the Food and Drug Administration. Em5 Boost Cookies is not intended to diagnose, treat and cure or prevent disease. Em5 Boost Cookies regular use have no harmful side effects or irritants. Em5 Boost Cookies is not to be considered as any type of medicament. https://www.em5nutra.com/images/ritedietnote.gif Em5 RITE-DIET specially prepared meal for elder adults as to taken along breakfast cereal is a blend of five cereal / beans added with tropical herbs, sea buckthorn and seeds extracts. Traditionally used for boosting up the energy level in the elderly. Em5 RITE-DIET helps to promote metabolism, nourishes the brain and replenishes vital energy.  Em5 RITE-DIET co ntains more than 99 types of nutrients and bioactive substances and more then 30 essential micronutrients, vitamins, essential mineral, Flavonoids and anti-oxidant, these nutrients and bioactive substances derivate from Sea buckthorn and five cereals. Em5 RITE-DIET enhances immunity, digestion, improves appetite, controls blood pressure, helps blood circulation, strengthens the lungs and kidneys also regulates bronchial problems. Em5 RITE-DIET is a 100% food derivative pleasantly tasted meal for regular eating or taking with milk, juice or plain water, no need of cooking. The statements contained herein have not been evaluated by the Food and Drug Administration. Em5 RITE-DIET is not a dietary supplement and is not intended to diagnose, treat and cure or prevent disease. Em5 RITE-DIET regular use have no harmful side effects or irritants. Em5 RITE-DIET is not to be considered as any type of medicament. https://www.em5nutra.com/images/supermealnote.gif Em5 SUPER KID a powder meal specially prepared for school going kids from the blend of five cereals added with tropical herbs and seeds extracts which are traditionally used to improve learning skill and cognitive abilities.  Em5 SUPER KID meal contains more than 99 types of nutrients and bioactive substances and more then 30 essential micronutrients, vitamins, essential mineral, amino acids derivate from five cereal and herbs. Em5 SUPER KID is a food derivative pleasantly tasted meal for regular eating or drinking with milk, juice or plain water. The statements contained herein have not been evaluated by the Food and Drug Administration. Em5 SUPER KID is not a dietary supplement and is not intended to diagnose, treat, cure or prevent disease. Em5 SUPER KID meal higher intake or regular use have no harmful side effects or irritants. Em5 SUPER KID meal is not to be considered as any type of medicaments. Lack of Zinc causes imbalance of body, loss of memory, and slow down the development of children. Em5 SUPER KID is specially designed recipe for growing children. It helps to improve ability to concentrate, reduction of forgetfulness, mental retardation, and nervousness. Location: https://www.vita.pk/images/prodUnitsImg.jpg The business was started in Lahore. Good reputation of the company forced him to expand the business in other cities of the country. Now VITAs production plants are in Lahore, Multan, Rawalpindi, Faisalabad, Rahim Yar Khan, Karachi. The Head Office is located at Lahore. https://www.vita.pk/images/loc_vitaLhr.jpg https://www.vita.pk/images/addressIcon.gif VITA 1 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/emailIcon.gif [email  protected]/* */ https://www.vita.pk/images/phoneIcon.gif +92 42 542 3205-07 The other units are located in different cities. https://www.vita.pk/images/loc_vitaKhi.jpg https://www.vita.pk/images/addressIcon.gif Plot 65 sector 24 Korangi industrial Area Karachi https://www.vita.pk/images/phoneIcon.gif +92 21 505 6263  https://www.vita.pk/images/loc_vitaFsd.jpg https://www.vita.pk/images/addressIcon.gif 2 Km Off M3 Motorway Sargodha Road, Faisalabad https://www.vita.pk/images/phoneIcon.gif +92 41 881 2121-2  https://www.vita.pk/images/loc_vitaPwl.jpg https://www.vita.pk/images/addressIcon.gif Vita 4 Katar Bund Road, Off 12 KM Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1269  https://www.vita.pk/images/loc_vitaSnack.jpg https://www.vita.pk/images/addressIcon.gif Vita 2 Katar Bund Road, Off 12 KM Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 433 1529  https://www.vita.pk/images/loc_vitaRwl.jpg https://www.vita.pk/images/addressIcon.gif 3 Km Off M1-M2 Motorway Peshawar Road, Islamabad https://www.vita.pk/images/phoneIcon.gif +92 51 548 0785  https://www.vita.pk/images/loc_vitaRYK.jpg https://www.vita.pk/images/addressIcon.gif Plot # 5, Factory Area Shahbazpur Road, Rahim Yar Khan https://www.vita.pk/images/phoneIcon.gif +92 68 588 8250  https://www.vita.pk/images/loc_vitaMultan.jpg https://www.vita.pk/images/addressIcon.gif 1 Km Surajkhun Road, off chowk Shah Abbas, Multan https://www.vita.pk/images/phoneIcon.gif +92 61 423 1101-2 https://www.vita.pk/images/loc_vitaBiscuit.jpg https://www.vita.pk/images/addressIcon.gif VITA 4 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1267  https://www.vita.pk/images/loc_vitaJuice.jpg https://www.vita.pk/images/addressIcon.gif VITA 5 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 300 420 1610  https://www.vita.pk/images/loc_vitaCookies.jpg https://www.vita.pk/images/addressIcon.gif Plot 65 sector 24 korangi industrial Karachi https://www.vita.pk/images/phoneIcon.gif +92 321 279 0868  https://www.vita.pk/images/loc_vitaMilk.jpg https://www.vita.pk/images/addressIcon.gif VITA 5 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1264 https://www.vita.pk/images/loc_vitaGjw.jpg https://www.vita.pk/images/addressIcon.gif Aimanabad Road, Off Sialkot toad, Gujranwala https://www.vita.pk/images/phoneIcon.gif +92 55 455 1881  https://www.vita.pk/images/loc_vitaFlour.jpg https://www.vita.pk/images/addressIcon.gif VITA 3 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 300 942 6610  https://www.vita.pk/images/loc_vitaPremix.jpg https://www.vita.pk/images/addressIcon.gif VITA 3 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1267  https://www.vita.pk/images/loc_vitaPasta.jpg https://www.vita.pk/images/addressIcon.gif VITA 4 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1267 https://www.vita.pk/images/loc_vitaPowder.jpg https://www.vita.pk/images/addressIcon.gif VITA 5 Katar Bund Road, Off 12 Km Multan Road, Lahore https://www.vita.pk/images/phoneIcon.gif +92 322 444 1264  Companys Vission and Mission Companys Vission: We commit to serving Nutraceutical food and beverage now more affordable and healthier The aim of the company is to produce the healthy food which is affordable for the lower class people also. The company serves the people with healthy food from decades. Companys Mission: To serve masses through affordable functional, wellness and therapeutic food and beverage to improve health and longevity of life Eat and Drink Better live Healthy and Longer. Chapter No. 3 Organization Structure The company has the following Board of Directors: Mehboob Manji Nishat Manji Tahir Manji The CEO of the company is Mr. Mehboob Manji. Mr. Moiz Manji (HR Director) Mr. Zain Manji (Sales Director) Mr. Zia. (Finance Director) These three directors have the managers to deal with the employees. Mr. Sheikh Usman (Sales Manager) Mr. Abdali (Sales Manager) Mr. Mushtaq (Finance manager) Mr. Abid (HR Manager) Mr. Nouman (Production Manager) Below the managers is the lower level management i.e. the employees and the workers. The following chart further explains the heirachery of the organization. Companys Analysis: In this part I have done the company analysis using SWOT Analysis. This shows about the strength, weakness, opportunities and threats. SWOT Analysis: SWOT analysis stands for the Strengths that a company have, weaknesses that a company has, opportunities that a company wants to aceive and the threats that a company has in the market from its competetors. C:UsersZubairDesktopdownload.jpg Strenghts: The following are the strengths of the company: The company has built up goodwill from a very long time. The company has the good market share in the field of food industry. Brand name of VITA is considered among the other small juice manufacturing companies. The company is introducing new products in the market gradually. The company is having a number of old employees who are committed and loyal with the company. VITA retains its employees by offering benefits like old age benefits, disability benefits, disease benefits, medical facilities by giving them the financial Aid. The company has its food manufacturing plants in many cities of the country. Weakness: The following are the weaknesses of the company that company has to overcome. There is shortage of skilled labor in the company due to which the company has to face a large of competition. The advertisement budget of VITA is very short comparatively other brands in the market. Most of the managerial staff is not well educated. There is also a very weak point in the management. The company has small staff. The salaries of management staff are very low due to which the well educated and experienced people does not come for the job in company. The management staff do not have direct link with their dealers (sellers of Super Asias products). The complaints department does not provide the proper services to the customers of the company. Opportunities: Due to the strong financial position of the company, the management can use the latest technology in their products. As the company is financially very strong, so it can use electronic and print media to increase their sales. Due to strong financial position, the company should hire the well experienced persons in the company. As the company has good financial support, they should increase their sales through free sampling, and organizing different occasions. Threats: Other competitors of VITA are offering the same products at relatively lower prices. A large number of new incoming companies are increasing the competition in the market. Current Power Electricity crises are very big hurdle for the manufacturing unit of the company. Due to the shortage of electricity the company may be unable to meet the orders. Marketing Strtegy: The aim of  marketing strategy  is to shape the companys business and products so that they yield targeted profit growth. The companies use different stretegies to achieve their goals keeping in view the external and internal forces. It provides direction for your marketing activities. It needs not be long or cost a lot to put together. The marketing plan: ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should understand and support. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Is a key component in obtaining funding to pursue new initiatives. Marketing strategy includes the Marketing Mix and the Marketing segmentation. Marketing Mix:- ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Product: Specifically define what you are offering your visitors, and how it is different from what is offered by others. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Price: The price for your product and a justification of your pricing decision. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Place (distribution): The way in which you will get your product to your market(s); directly offered to visitors or via travel agents and/or tour operators. If you choose to focus on more than one market, prioritize your markets to help you decide where resources should be committed. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Promotion: The way you plan to promote your product. This section includes your advertising, publicity, sales promotion and public relations strategies. Your media schedule should be included in this part of the marketing plan. C:UsersZubairDesktopimages (2).jpg The company uses the marketing strategy in the light of the above 4 Ps. Product: The company knows that which kind of the product they have to offer to their customers. Price: The price of the product is also determined by the committee by comparing the other companies. Place: The company selects the regions where they think their product will earn more revenue. Promotion: The company chooses the way through which they have to advertise their product according to their budget. There are too many kinds of customers with different desires. So the company has to divide its customers according to their desires. This process involves market segmentation. Market Segmentation: Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products and marketing mix. A market segment should be: Measurable Accessible by communication and distribution channels Different in its response to a marketing mix Durable (Not changing too quickly) Substantial enough to be profitable VITA has divided its customers through following ways: Demographic Segmentation: VITA has segmented its customers according to their ages and their income. VITA has low price product for the low income people. VITA powder milk was introduced for the small children. Behavioral Segmentation: This segment of the company is based on the usage rate, brand loyalty, price sensitivity. The company is doing the customer segmentation due to following benefits. Benefit of segmentation: Segmenting customer into groups according to their needs has number of benefit -it helps to identify most and least profitable customer -avoid unprofitable market -helps in building loyal relationship with customers by developing and offering them product they want -improve customer service -increases profit potential by keeping cost down -helps in better understanding of the customers need and wants -better targeting and position of the product -improve service delivery standards. CHAPTER NO. 4: INTERNSHIP EXPERIENCE: I have worked in VITA Pakistan Ltd as an internee for 7 weeks. It was my decision to do the internship in a company because my purpose is to learn something practically about what I am studying in my university to learn about the implementation of the all methods and theories that I learnt during my course. Although other companies and banks also offer the facility of internship for MBA students but I decided to work in VITA for its reputation and its friendly environment. Although an internee is not a permanent employee of the company but can get a lot of knowledge and skills in this very short period and so did I. I took it as opportunity for me and my career and tried to acquire as many skills as I could. The management and other staff of my department have been very cooperative and guided me throughout my internship period. They treated me like the employee of the company and took my full time to work in the company for me to get used to of working in an organization. It was for the first time in my life when I felt that there are some practical and reasonable assignments in front of me and I tried to accomplish each and every task with full of my responsibilities and capabilities. WORKING EXPERIENCE (DUTIES/RESPONSIBILITIES): During the internship period in VITA some duties and responsibilities were assigned to me. Most of the duties like assignments were given to me by the Mr. Zain Manji (Sales Manager). I concerned with Mr. Zain if I had any problem or query within the organization according any matter. The following are the some duties and responsibilities that are given to me during my internship period, My first duty to follow the instruction of Mr. Zain Manji (Sales Manager). He told me the department in which I have to work and than I performed my duties in the given department. Mr. Zain first gave me an assignment to calculate the rent expenses of the month of June. I submit this assignment at the given time. He also told me to check the all ledgers account of all the customers. In finance department my duty to check all the vouchers. Than the Finance Manager Mr. Zia told me to check the files and to renew all the files. I spent some of my time with the companys accoun tant Mr. Bilal. He gives me duty to record the entries and to check out the ledgers. And then in the production department my duty to check the production process of the products. And to check the stock. And to check the entry and exit process from the production area. Than I spent some of my time in the laboratory of the production department. There my duty to assist the lab Manager. He gave the duty to check the levels of the products. Other than it I perform many duties that are given to me by the different persons in different departments. LEARNING/ ACHIEVEMENTS: The purpose of my internship to learn about the companys all type of activities and the work that is performed in an Organization by the different people. What kind of duties performed by which person and in what way all this that I learnt during my period? My current decision was to do my MBA in Finance so I do my work mostly in finance but with this I also learnt about others. Usually the period of internship is short but we can learn a lot from this period. This was first time in my life when I was doing some reasonable and practical tasks. A lot of learning and achievements I have gotten from the finance staff like: First thing I learnt from this short period of job is punctuality. I learnt from this how to be in time in the company. The second thing is dressing, professional dressing matters a lot. By seeing my seniors and colleagues I start to copy them in dressing. It was a big achievement for me, that I learn how to do the work in team and group of people. Worki ng in the team should be learnt.. Communication with the seniors and get their minds is very difficult task. How to sit in professional people, how to look, how to talk and how to work is also learning for me. I learnt from the organization that how to accomplish the tasks and the assignments which were assigned to me. It was first time in my life to work whole day in the company with full responsibility, to go in time and to off in time. I learnt how to implement my MBA knowledge on this job. I learnt what the practical implementation of the book knowledge is. I learnt how to present the working files to the seniors. Working in the excel as responsible professional. Posting the entries of the cash payment/Receipt in the company data base. Posting the bank payment/Receipt entries in the company data base. Purchase process and sale process. One thing that I personally learnt from this internship period i.e. its very difficult to work in an organizatio n under any person. In the first two weeks of my internship, Mr. Zia asked me to spend few days with the accountant Mr. Bilal. He gave me a small overview of the accounts of the company. I checked the files of the company related to the ledger accounts. Mr. Bilal told me how to record the entries of the cash received, expenses, freight charges etc. He also told me about the ledger accounts that how to maintain them. Then I went to Mr. Abid who was also in the finance department. He told me how to make the vouchers of the orders. Mr. abid told me how to calculate the sales, selling price and freight charges for the last month. In the next two weeks of my internship, after spending a few days with Mr. Abid, my adviser sent me to Mr. Waseem. He was also in the finance detent. He told me how to make pay roll. I also did some of the assignments that were given to me. Mr. Waseem gave me an assignment to make a sample pay roll for the few employees of the company. I compl eted the assignment within the required time. After spending the first month in the office, I went to the production plant at Thokar. There I learnt how they produced their products in a better way. And the entry, exit process from the Plant. How a delivery man out from the Organization. The process of gate pass that a man has to shown on the gate while he exit or enter in the Organization. SKILLS USED AND ACQUIRED: To do any type of job a number of skills and abilities are necessary and when this job is professional then a man should perfect and have a lot of skills and abilities to perform any type of the task. In the finance field a man should have the ability to making and analyze any type of the account, can operate Microsoft office, long term writing capacity and proper dressing etc. and in human resources field a man should be in proper dressing, well presentation power, can handle the workers and punctual. Same like these I did the job in the finance department and following are some of the skills needed and acquired: The first and necessary skill for the finance job is the communication power. The communication power should be very strong. A finance officer should have the strong presentation power, so that he can present workings against his executives. The ability to perform Microsoft excel so that one can make the work sheets for the presentation. Skills to operate new latest accounting software used for the financial activities of the company. The ability to satisfy the companys dealers and make agreements of credit achieve credit limits for the company. The ability to make the conversation and bargaining with the customers. Best financial management abilities for the company. Comprehensive knowledge about the finance. T